Top 50 Instagram Influencers To Follow Now

Instagram, guys, it's not just a place for pretty pictures and food pics anymore! It's a massive platform where influencers are shaping trends, driving conversations, and connecting with millions. If you're looking to stay ahead of the curve, whether for personal inspiration or business insights, following the right influencers is key. So, who are the top dogs in the Instagram game right now? Let's dive into a list of 50 amazing influencers you absolutely need to follow.

Why Follow Instagram Influencers?

Okay, so you might be thinking, "Why should I care about Instagram influencers?" Well, let me tell you, there are some serious benefits to tapping into this world.

First off, influencers are trendsetters. They're often the first to showcase new products, styles, and ideas. By following them, you'll get a sneak peek at what's hot and what's not. This is especially valuable if you're in a creative field, or if you just like staying current.

Secondly, influencers can be incredible sources of information and inspiration. Think about it: they've built their followings by creating engaging content and sharing their expertise. Whether you're into fashion, fitness, travel, or tech, there's an influencer out there who can provide valuable insights and motivate you to pursue your passions.

And finally, let's not forget the business side of things. If you're a marketer or entrepreneur, influencers can be powerful partners. They can help you reach new audiences, build brand awareness, and even drive sales. By understanding who the top players are, you can make strategic decisions about collaborations and campaigns. So, yeah, following Instagram influencers is definitely worth your time.

How We Chose These Influencers

Before we jump into the list, let's talk a little bit about how we picked these top 50 influencers. It's not just about who has the most followers, although that's certainly a factor. We looked at a bunch of different things to make sure we're giving you a well-rounded and reliable list.

First, we considered follower count and engagement rate. Obviously, a large following indicates a significant reach, but engagement is just as important. An influencer with a million followers but low engagement might not be as effective as someone with a smaller but more active audience. We looked for influencers who have a strong connection with their followers, meaning lots of likes, comments, and shares.

Next, we thought about the quality and consistency of their content. Are they posting regularly? Is their content visually appealing and informative? Do they have a clear brand identity? These are all signs of a professional influencer who takes their work seriously.

We also looked at the influencer's niche and expertise. We wanted to include a diverse range of influencers from different categories, such as fashion, beauty, travel, food, fitness, and more. This way, there's something for everyone on our list. Finally, we considered the influencer's overall impact and influence within their respective fields. Are they shaping conversations? Are they driving trends? Are they making a difference? These are the kinds of things that truly set an influencer apart.

Top 50 Instagram Influencers: The List

Alright, guys, drumroll please! Let's get to the list you've been waiting for. These are the top 50 Instagram influencers you need to follow right now, in no particular order:

Fashion Influencers

Chiara Ferragni (@chiaraferragni): This Italian fashion blogger and entrepreneur has built a global empire with her impeccable style and savvy business sense. Her feed is a mix of high-fashion looks, family moments, and behind-the-scenes glimpses into her glamorous life.
Aimee Song (@songofstyle): Aimee is a fashion and lifestyle influencer known for her chic and effortless style. Her feed is full of outfit inspiration, travel diaries, and glimpses into her design projects.
Chriselle Lim (@chrisellelim): Chriselle is a stylist, content creator, and entrepreneur who shares her sophisticated style and empowering messages with her followers. She's a go-to source for fashion advice and career inspiration.
Leonie Hanne (@leoniehanne): Leonie is a German fashion and travel influencer who exudes elegance and sophistication. Her feed is a visual feast of stunning outfits and breathtaking destinations.
Olivia Palermo (@oliviapalermo): Olivia is a style icon known for her polished and preppy looks. Her Instagram is a curated collection of her favorite fashion finds, travel adventures, and social events.

Fashion influencers are key to understanding current trends and styling inspiration. They provide a visual feast of outfit ideas, styling tips, and the latest in the fashion world. Following these influencers can help you refine your personal style and stay ahead of the fashion curve. They often collaborate with top brands, offering a glimpse into exclusive collections and runway shows. These influencers not only showcase fashion but also often discuss broader lifestyle topics, making their content relatable and engaging. They are experts at curating a consistent aesthetic that reflects their brand, providing inspiration for aspiring influencers and fashion enthusiasts alike. The impact of these fashion influencers extends beyond just clothing; they influence beauty trends, travel destinations, and lifestyle choices, making them a powerful force in the digital space.

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Beauty Influencers

Huda Kattan (@hudabeauty): Huda is a makeup artist, entrepreneur, and the founder of Huda Beauty. Her feed is packed with makeup tutorials, product reviews, and stunning beauty looks.
James Charles (@jamescharles): James is a makeup artist and YouTube sensation known for his bold and creative looks. His Instagram is a celebration of makeup artistry and self-expression.
NikkieTutorials (@nikkietutorials): Nikkie is a Dutch makeup artist and beauty vlogger who shares her honest reviews and expert tips with her followers. She's a champion for inclusivity and self-love in the beauty industry.
Bretman Rock (@bretmanrock): Bretman is a Filipino-American beauty influencer and social media personality known for his humor and unfiltered personality. His feed is a mix of makeup looks, comedic skits, and motivational messages.
Patrick Starrr (@patrickstarrr): Patrick is a makeup artist and beauty vlogger who celebrates diversity and self-expression through his vibrant and glamorous looks.

Beauty influencers are instrumental in shaping beauty standards and trends. They provide makeup tutorials, skincare advice, and product reviews, helping their followers navigate the vast world of beauty products. These influencers often have a strong personal connection with their audience, sharing personal stories and struggles to create a sense of community. They are adept at showcasing diverse looks and promoting inclusivity in the beauty industry. Many beauty influencers also collaborate with brands to create their own product lines, demonstrating their influence and expertise. Their content is not only informative but also entertaining, making beauty accessible and fun for their followers. By following these influencers, you can stay updated on the latest trends, learn new techniques, and discover products that suit your unique needs.

Travel Influencers

Murad Osmann (@muradosmann): Murad is a photographer known for his "Follow Me To" series, which features his wife leading him to stunning destinations around the world. His feed is a visual journey of exotic locales and romantic adventures.
Lauren Bullen (@gypsea_lust): Lauren is a travel and lifestyle influencer who captures the beauty of the world through her dreamy photos and inspiring captions. Her feed is a wanderlust-inducing collection of travel memories.
Jack Morris (@doyoutravel): Jack is a travel photographer and influencer who travels the world with his partner, Lauren Bullen. His feed is filled with breathtaking landscapes and adventurous experiences.
Kiersten Rich (@theblondeabroad): Kiersten is a solo female traveler and blogger who shares her travel tips, destination guides, and personal stories. Her feed is a source of inspiration for women who want to explore the world on their own.
Chris Burkard (@chrisburkard): Chris is a photographer and filmmaker who captures the raw beauty of nature and the spirit of adventure. His feed is a collection of stunning landscapes and inspiring stories.

Travel influencers are essential for those looking for inspiration and practical advice for their next adventure. They provide stunning visuals of destinations around the world, offering a glimpse into different cultures and experiences. These influencers often share travel tips, packing guides, and destination reviews, making them valuable resources for planning trips. They have a knack for capturing the essence of a place, inspiring their followers to explore the world. Travel influencers often collaborate with hotels, airlines, and tourism boards, providing authentic reviews and recommendations. They not only showcase the beauty of travel but also promote responsible and sustainable tourism. Following these influencers can ignite your wanderlust and help you plan your dream vacation.

Food Influencers

Salt Bae (@nusr_et): Salt Bae, whose real name is Nusret Gökçe, is a Turkish chef and restaurateur who became an internet sensation for his flamboyant salt-sprinkling technique. His feed is a feast for the eyes (and the stomach) with mouthwatering steak and cooking videos.
Tieghan Gerard (@halfbakedharvest): Tieghan is a food blogger and cookbook author known for her creative and comforting recipes. Her feed is a mix of savory dishes, sweet treats, and stunning food photography.
Gordan Ramsay (@gordongram): Gordon Ramsay is a celebrity chef and television personality known for his Michelin-starred restaurants and fiery personality. His feed is a mix of cooking tips, behind-the-scenes glimpses into his restaurants, and witty commentary.
Jamie Oliver (@jamieoliver): Jamie Oliver is a chef, author, and food campaigner known for his simple and healthy recipes. His feed is a celebration of fresh ingredients and home cooking.
Rosie Birkett (@rosiebirke): Rosie is a food writer, chef, and stylist who shares her delicious recipes and culinary adventures. Her feed is a mix of seasonal dishes, restaurant reviews, and food styling inspiration.

Food influencers are invaluable for those who love to cook, eat, and explore the culinary world. They provide recipes, cooking tips, and restaurant recommendations, making them essential resources for food enthusiasts. These influencers often have a passion for experimenting with flavors and ingredients, inspiring their followers to try new dishes. They are skilled at food styling and photography, making their content visually appealing and engaging. Food influencers often collaborate with restaurants, food brands, and other chefs, showcasing the latest culinary trends. They not only share their own creations but also highlight the diverse and vibrant food culture around the world. Following these influencers can expand your culinary horizons and help you become a more confident cook.

Fitness Influencers

Kayla Itsines (@kayla_itsines): Kayla is a fitness trainer and entrepreneur known for her Bikini Body Guides (BBG) workouts. Her feed is a mix of workout videos, healthy recipes, and motivational messages.
Michelle Lewin (@michelle_lewin): Michelle is a fitness model and personal trainer who shares her workout routines, nutrition tips, and body-positive messages. Her feed is a source of inspiration for those looking to transform their bodies and their lives.
Joe Wicks (@thebodycoach): Joe is a fitness coach and author known for his quick and effective workouts and healthy recipes. His feed is a mix of fitness tips, cooking demos, and family moments.
Jen Selter (@jenselter): Jen is a fitness model and social media personality who shares her workout routines and body-positive messages. Her feed is a source of motivation for those looking to build strength and confidence.
Cassey Ho (@blogilates): Cassey is a Pilates instructor and YouTube personality who shares her fun and effective workouts. Her feed is a mix of Pilates routines, healthy recipes, and motivational messages.

Fitness influencers are crucial for those seeking guidance and motivation to achieve their fitness goals. They provide workout routines, nutrition advice, and tips for maintaining a healthy lifestyle. These influencers often share their personal fitness journeys, creating a sense of connection with their audience. They are adept at breaking down complex fitness concepts into easy-to-understand advice. Fitness influencers often collaborate with gyms, supplement brands, and athletic apparel companies, offering exclusive deals and product recommendations. They not only promote physical fitness but also emphasize the importance of mental well-being. Following these influencers can help you stay motivated, learn new techniques, and make positive changes in your life.

Lifestyle Influencers

Selena Gomez (@selenagomez): Selena is a singer, actress, and producer who uses her platform to advocate for mental health and social justice. Her feed is a mix of personal moments, professional projects, and inspiring messages.
Justin Bieber (@justinbieber): Justin is a singer and songwriter who shares his music, personal life, and faith with his followers. His feed is a mix of concert photos, behind-the-scenes glimpses, and heartfelt messages.
Kendall Jenner (@kendalljenner): Kendall is a model and media personality who shares her fashion looks, travel adventures, and personal moments. Her feed is a curated collection of her glamorous life.
Kylie Jenner (@kyliejenner): Kylie is a media personality, businesswoman, and the founder of Kylie Cosmetics. Her feed is a mix of makeup looks, family moments, and promotional posts for her brand.
Kim Kardashian (@kimkardashian): Kim is a media personality, businesswoman, and the founder of KKW Beauty and SKIMS. Her feed is a mix of family photos, fashion looks, and promotional posts for her brands.

Lifestyle influencers are pivotal in shaping trends and inspiring their followers in various aspects of life. They share insights into their daily routines, personal experiences, and passions, making them relatable and engaging. These influencers often cover a wide range of topics, including fashion, beauty, travel, food, and personal development. They are skilled at creating content that resonates with their audience, building a strong sense of community. Lifestyle influencers often collaborate with brands across different industries, demonstrating their broad appeal. They not only showcase their lifestyle but also promote positive values and messages. Following these influencers can provide inspiration and ideas for living a fulfilling and well-rounded life.

Tech Influencers

Marques Brownlee (@mkbhd): Marques is a tech reviewer and YouTuber who shares his in-depth reviews of the latest gadgets and technology. His feed is a must-follow for tech enthusiasts.
Justine Ezarik (@ijustine): Justine is a tech vlogger and YouTuber who shares her reviews, tutorials, and tech-related adventures. Her feed is a mix of product reviews, tech tips, and personal vlogs.
Arun Maini (@mrwhosetheboss): Arun is a tech reviewer and YouTuber who shares his unbiased reviews and comparisons of smartphones and other gadgets. His feed is a go-to source for tech advice.
Austin Evans (@austinnotduncan): Austin is a tech reviewer and YouTuber who shares his reviews of gaming consoles, PCs, and other tech products. His feed is a must-follow for gamers and tech enthusiasts.
Rhea Drysdale (@rheafort): Rhea is a tech and digital marketing influencer who shares her expertise on SEO, content marketing, and social media. Her feed is a valuable resource for marketers and entrepreneurs.

Tech influencers are indispensable for staying updated on the latest technology trends and gadgets. They provide in-depth reviews, tutorials, and comparisons, helping their followers make informed decisions. These influencers often have a deep understanding of technology and a passion for sharing their knowledge. They are skilled at breaking down complex tech concepts into easy-to-understand language. Tech influencers often collaborate with tech companies, providing early access to new products and exclusive reviews. They not only showcase the latest gadgets but also discuss the broader implications of technology on society. Following these influencers can help you navigate the fast-paced world of technology and stay ahead of the curve.

Business and Entrepreneurship Influencers

Gary Vaynerchuk (@garyvee): Gary is an entrepreneur, author, and internet personality who shares his insights on marketing, business, and personal development. His feed is a source of motivation and actionable advice.
Tony Robbins (@tonyrobbins): Tony is a motivational speaker, author, and life coach who shares his strategies for success and personal growth. His feed is a mix of motivational quotes, event highlights, and personal stories.
Marie Forleo (@marieforleo): Marie is an entrepreneur, author, and life coach who shares her advice on business, marketing, and personal development. Her feed is a source of inspiration and practical tips.
Grant Cardone (@grantcardone): Grant is a sales trainer, entrepreneur, and author who shares his strategies for building wealth and success. His feed is a mix of motivational messages, business tips, and real estate advice.
Daymond John (@thesharkdaymond): Daymond is an entrepreneur, investor, and television personality who shares his insights on business, marketing, and investing. His feed is a valuable resource for entrepreneurs and business owners.

Business and entrepreneurship influencers are vital for those looking to start or grow a business and achieve financial success. They provide insights, strategies, and motivation for navigating the business world. These influencers often share their personal experiences and challenges, making them relatable and inspiring. They are skilled at simplifying complex business concepts and offering practical advice. Business influencers often collaborate with other entrepreneurs, investors, and business leaders, providing a diverse range of perspectives. They not only focus on financial success but also emphasize the importance of personal development and ethical business practices. Following these influencers can provide the knowledge and inspiration you need to achieve your business goals.

Parenting Influencers

Chrissy Teigen (@chrissyteigen): Chrissy is a model, television personality, and cookbook author who shares her parenting experiences with humor and honesty. Her feed is a mix of family moments, cooking videos, and witty commentary.
Amber Fillerup Clark (@amberfillerup): Amber is a blogger and influencer who shares her family adventures, style tips, and parenting advice. Her feed is a curated collection of beautiful moments and relatable content.
Hilaria Baldwin (@hilariabaldwin): Hilaria is a yoga instructor and author who shares her family life, fitness tips, and parenting insights. Her feed is a mix of family photos, yoga poses, and inspiring messages.
Katherine Schwarzenegger Pratt (@katherineschwarzenegger): Katherine is an author and advocate who shares her insights on parenting, lifestyle, and social issues. Her feed is a mix of personal moments, book recommendations, and motivational messages.
Eva Chen (@evachen212): Eva is a fashion director and author who shares her family life, style tips, and book recommendations. Her feed is a mix of fashion inspiration, family photos, and literary discoveries.

Parenting influencers are essential for parents seeking advice, support, and community. They share their experiences, challenges, and successes, making parenting feel less isolating. These influencers often provide tips on child development, education, and family activities. They are skilled at creating content that is both informative and entertaining, resonating with a broad audience of parents. Parenting influencers often collaborate with brands that cater to families, providing product reviews and recommendations. They not only share their parenting journey but also promote positive parenting practices. Following these influencers can provide a sense of community and valuable resources for navigating the joys and challenges of parenthood.

Activism and Social Justice Influencers

Greta Thunberg (@gretathunberg): Greta is a climate activist who has inspired millions to take action on climate change. Her feed is a mix of speeches, articles, and updates on her activism efforts.
Malala Yousafzai (@malala): Malala is an education activist and Nobel Peace Prize laureate who advocates for girls' education. Her feed is a mix of personal stories, educational resources, and calls to action.
Ava DuVernay (@ava): Ava is a filmmaker and advocate for social justice who uses her platform to amplify marginalized voices. Her feed is a mix of film projects, social commentary, and calls for change.
Tarana Burke (@taranaburke): Tarana is an activist and the founder of the Me Too movement, which advocates for survivors of sexual assault and harassment. Her feed is a mix of personal stories, resources for survivors, and calls for justice.
Bryan Stevenson (@eji_org): Bryan is a lawyer and activist who advocates for criminal justice reform and racial equality. His feed is a mix of legal insights, personal stories, and calls for action.

Activism and social justice influencers are crucial for raising awareness about important social issues and inspiring change. They use their platforms to advocate for equality, justice, and human rights. These influencers often share their personal experiences and insights, making complex issues more accessible. They are skilled at mobilizing their followers to take action, whether through donations, protests, or advocacy efforts. Activism and social justice influencers often collaborate with organizations and movements that are working to create a better world. They not only raise awareness but also provide resources and tools for making a difference. Following these influencers can help you stay informed, get involved, and contribute to positive change.

Final Thoughts

So there you have it, guys! The top 50 Instagram influencers you should be following right now. This list is a diverse mix of talent, expertise, and passion. Whether you're looking for fashion inspiration, travel tips, cooking recipes, or social justice advocacy, there's an influencer on this list who can inspire and inform you.

Remember, the world of social media is constantly evolving, so this list is just a snapshot in time. New influencers are emerging all the time, and existing influencers are adapting and changing their content. But these 50 individuals are definitely making a significant impact on Instagram and beyond. So, go ahead and give them a follow. You might just discover your next source of inspiration, information, or entertainment!